How ALT-F4 looks, reads and feels. Black, white and one decisive red. Sharp angles, no curves, built like a robot.
The wordmark spells ALT-F4, the keyboard command, rendered in heavy angular blocks. A red Canadian maple leaf sits inside the "A". The "F4" is drawn as two outlined red keycaps, the team's signature. Use the white-letter version on dark, the black-letter version on light. The leaf and keys stay red in both.
Keep the logo on pure black or pure white only.
Preserve the red maple leaf and red F4 keys at all times.
Give the logo clear space equal to the height of the "A".
Use one red. Never introduce a second accent colour.
Keep every corner sharp. Radius is always zero.
Don't recolour the wordmark or drop the maple leaf.
Don't place the logo on busy photos without a dark scrim.
Don't stretch, skew, rotate or add gradients to the mark.
Don't round corners or add drop shadows to the letters.
Don't use red as a large background fill behind body text.
A near-black ground, white type, and a single uncompromising red taken straight from the logo. No second accent. Red is a scalpel, not a paint roller.
Wordmark voice, big numbers, hero statements. Weight 900. Always uppercase.
Section headings, buttons, UI. Weight 600–800.
Paragraphs and long-form. Weight 400–500.
Stats, keycap chips, eyebrow labels, the terminal voice.
Borrowed from the F4 keys in the logo. Use it for labels, tags and call-outs.
Diagonal red bars for energy and motion. Keep them sparing.
Confident, technical, never arrogant. Short declaratives. Numbers over adjectives. We let results speak.
"We build the robot first. The trophies follow."
Tagline · Innovate. Build. Compete.