Brand Guidelines · v1.0

Brand
System

How ALT-F4 looks, reads and feels. Black, white and one decisive red. Sharp angles, no curves, built like a robot.

01 · The Logo
ALT-F4 on black
ALT-F4 on white

The wordmark spells ALT-F4, the keyboard command, rendered in heavy angular blocks. A red Canadian maple leaf sits inside the "A". The "F4" is drawn as two outlined red keycaps, the team's signature. Use the white-letter version on dark, the black-letter version on light. The leaf and keys stay red in both.

Do

Keep the logo on pure black or pure white only.

Preserve the red maple leaf and red F4 keys at all times.

Give the logo clear space equal to the height of the "A".

Use one red. Never introduce a second accent colour.

Keep every corner sharp. Radius is always zero.

Don't

Don't recolour the wordmark or drop the maple leaf.

Don't place the logo on busy photos without a dark scrim.

Don't stretch, skew, rotate or add gradients to the mark.

Don't round corners or add drop shadows to the letters.

Don't use red as a large background fill behind body text.

02 · Colour

A near-black ground, white type, and a single uncompromising red taken straight from the logo. No second accent. Red is a scalpel, not a paint roller.

Pure Black
#000000
The logo. Wordmark fills.
Ground Black
#0A0A0A
Primary backgrounds, screens.
Surface
#131313
Cards, raised panels.
Brand Red
#FF0000
The one accent. Leaf, F4 keys, CTAs.
Red Deep
#7F0000
Shadows, pressed states, depth.
White
#FFFFFF
Type on dark, light variant ground.
Dim
#A3A3A3
Secondary text, captions.
Border
#2A2A2A
Hairlines, dividers.
03 · Typography
Display
Orbitron

Wordmark voice, big numbers, hero statements. Weight 900. Always uppercase.

ALT-F4
Heading
Exo 2

Section headings, buttons, UI. Weight 600–800.

Innovate. Build.
Body
Raleway

Paragraphs and long-form. Weight 400–500.

Built by students, backed by industry.
Data / Labels
Mono

Stats, keycap chips, eyebrow labels, the terminal voice.

EPA 1864 · #3 CAN
04 · Motifs & Voice

The keycap

Borrowed from the F4 keys in the logo. Use it for labels, tags and call-outs.

AltF4InnovateBuildCompete

Speed slashes

Diagonal red bars for energy and motion. Keep them sparing.

Voice

Confident, technical, never arrogant. Short declaratives. Numbers over adjectives. We let results speak.

"We build the robot first. The trophies follow."

Tagline · Innovate. Build. Compete.